As a marketer, you may sometimes find it difficult to “sell” your idea for a video campaign to your boss, who may see it as a luxury rather than an integral part of your organization’s strategy for success. This means you must justify your ideas with numbers, not conjecture. Don’t let your creative vision be rejected because you can’t or justify the expense or project an ROI.
The value of video content is well documented in recent research. Use the following facts and figures to support your proposal and convince your boss you need video.
- Video will account for 80% of all Internet traffic within three years. More than half of Internet users watch online videos every day. Mobile YouTube consumption doubles every year. Companies that don’t produce video will be left out of the largest online content sector.
- Video posts generate 12 times the shares of text and images combined. In addition, videos posted to Facebook get 135% greater organic reach than photos do. Video maximizes your company ’s social media presence.
- Having a video on your landing page can increase conversion rates by 80%. In addition, 64% of people are more likely to buy a product online after watching a video. And companies that use video get 41% more search-derived traffic.
The next time you propose video production to your boss, include this kind of information in your presentation. Click here for even more facts and sources.