With Facebook generating more than eight billion video views per day, it’s easy for your message to get lost in the shuffle. But that doesn’t mean you shouldn’t produce video for your social media accounts. In fact, just the opposite is true. Let’s investigate how to make your online video stand out.
“Video posts on Facebook have 135% greater organic reach than photo posts,” according to Social Media Today. Video consumption is skyrocketing across all platforms and websites. Don’t be intimidated by the rapidly increasing competition for viewers; instead, use it as motivation to make sure your video is the best it possibly can be.
Standing out in the crowded digital video environment requires creativity, a thorough understanding of your target audience and a commitment to quality. Ask yourself, “Does my video pass the ‘I’ test?” And yes, that’s “I” not “eye” – as in “If I was someone I want to reach, would I watch this video?
The commitment to quality bears repeating. A great idea – one that’s perfect for the people you want as viewers – can be ruined by poor production. Quality means a great script, great actors or presenters and top-notch video, audio and editing. And remember, its quality as defined by your target audience. A millennial’s concept of a great video likely is much different from that of his or her parents. Find out what appeals to the people you want to reach.
Online viewers know what they like. They know what they consider to be good. And when they see it, they watch it. And they respond to it.
Want to make your next online video stand out? Contact Us today!